Marketing strategies in dairy industry: a case study on amul dairy gedela rakesh varma research scholar groups and demography enjoying amul products this is because amul is not only present in ice cream, but butter and ice cream are cash cows for the company bcg matrix in the marketing strategy of amul. Boston consulting group's bcg matrix is a business analysis tool to evaluate the strategic position of the business in terms of its brand portfolio and its prospects amul pure ghee, cheese spread, ice creams, dairy whiteners and flavored bottled milk are examples of 'star' in amul's product portfolio bcg3. Term paper topic- bcg matrix of amul india submitted by chandan kumar singh section-b roll number ±a-27 guided by mis anumeha jha 2 contents acknowledgment objective of the study mission and vision of amul india introduction of amul india list of amul products introduction of bcg matrix.
Amul type co-operative founded in 1946 headquaters anand, india industry dairy key people chairman, gcmmf products milk and related products revenue us $1 billion employee million milk producer slogan the taste of india.
Marketing strategy of amul covers various aspects of the business right from segmentation and targeting to the overall the study would analyze the product positioning strategies of amul • the study aims to find will find people of all different age groups and demography enjoying amul products this is because amul. The boston consulting group (bcg) pre-p&g experience in sales and distribution management for several top indian food companies (kraft/cadbury, amul, parle, orbit etc) several internal p&g awards and case studies for srm (strategic revenue management) on how to grow top/bottomline in stagnating markets. Bcg matrix in the marketing strategy of amul when we plot the bcg matrix, amul has certain products which are stars whereas others are cash cows thus , when we analyse the market of amul, in some cases amul is the clear market leader, whereas in other products it is a competitor in the market.
The context of amul the factors were studied in context to a cooperative form of organization and while comparing with the corporate form, it was found that the design of the of policy makers, technology and a support system to the milk producers without disturbing their agro-economic system and ploughing back the. Bcg matrix of amul products - download as pdf file (pdf), text file (txt) or read online amul in the early 1970s bruce henderson of boston consulting group developed a technique by which businesses were classified as low or high performers based on their market share and relative g2 7 amul case study.